Ramona A. Houmanfar is professor in the Department of Psychology at the University of Nevada, Reno, from which she received her Ph.D. in 1998. She has been director of the Behavior Analysis Program at Reno for the past 10 years and is director of the Performance System Technologies Laboratory. Dr. Houmanfar’s scholarship includes conceptual analyses of socio-cultural phenomena and the role of leadership in cultural change. Her research focuses on behavioral systems analysis with an emphasis on rule governance, cooperation, implicit bias and communication. Among her numerous contributions to behavior analysis, Dr. Houmanfar served as editor of the Journal of Organizational Behavior Management for 7 years, co-chair of the ABAI Program Committee for 11 years, director of Organizational Behavior Management Network, and president of the Nevada Association for Behavior Analysis, and is a trustee of the Cambridge Center for Behavioral Studies. She is also a recipient of the OBM Network Outstanding Contributions Award for Research and Leadership.